October 14, 2009

Is Health 2.0 Looking For A Way and Place To Land?

By my rough tally of proposed topics at last week’s HealthCamp, technology that supports consumerism in healthcare is looking for a place and way to land. The HealthCamp I attended was a joint venture between HealthCamp SFBay, Health 2.0 Accelerator and Kaiser Permanente; there will be a number of these around the nation. It was somewhat of a precursor of the Health 2.0 conference in San Francisco the following two days, with many of the same people attending.

HealthCamp had an interesting discussion format where
 the audience proposes topics and then leads the discussion. My rough tally of topics offered showed a diffuse range with questions on how to implement Health 2.0 applications leading the pack.

Attendees highly engaged in several tracks about the language used for innovation and launching it. In particular, one discussion, brilliantly led by David Rosenman, Mayo Clinic Center for Innovation, centered on choosing the right language to move 2.0 along. He is exploring perspectives on how to move from manufacturing terms, like I.T., throughput or workflow, to more emotional terms like empowerment, confidence to help healthcare innovate - I’m sure we’ll hear more from him.

After both conferences, the walk away was very similar to about twelve years ago – cool tech coming out and only the very best and authentically interested people involved.  As then, the lingering question was: Where do we go with it now, seeing how there are successful sites, but no successful biz model just yet?  By harmony of those I spoke with, this was the same at the full Health 2.0 conference the following two days…tail (technology and hope) wagging the dog syndrome.

For a quick update on the tech surrounding Health 2.0, these are the best two summaries of perceived hot ideas I've seen thus far:

Fresh from Health 2.0: two dozen of the most innovative new health apps

Will Health 2.0 startups usher in consumer-driven healthcare?

How much and where are you willing to invest in Health 2.0?

Image Credit: Lee Sie

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